There has been a lot of press lately around the subject of social
influence, Klout scores, and authority. Many people have debated how
important Klout really is, how you can “game” Klout, and how their Klout
score has affected them. There has also been much discussion of how
Klout scores tie into authority.
Juliet Easton, a Marketing Strategist, whose business is based in
Athens, GA, feels it is possible and preferable to have social influence
and authority, which can include a high Klout score, by being
authentic.
“A Facebook friend recently shared that one of his friends who has a
Klout score in the mid-70s now feels like a slave to social media. He
posts photos of his food because people like food pics and he posts to
Twitter approximately every 30 minutes because he doesn’t want his Klout
score to drop,” said Easton.
“That approach, while it may work, is definitely not necessary to
maintain a high Klout score. The key is engagement and authenticity.
Most people are so afraid to be real, to be authentic, that they hide
behind a persona of what they think people want. What most people crave
is authenticity because it is rare and refreshing. Authenticity creates
more engagement than anything else I have seen. And engagement is what
creates high Klout scores.”
Klout is not just a number that gives people occasional perks from Klout sponsors. It has become important in the offline world.
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